TourRadar Fall Release 2025: Shift Toward AI Discovery and Social Commerce in Travel
Vienna, Austria – (October 30, 2025) – TourRadar, the organized adventure platform, today announced its Fall 2025 Release, introducing new AI discovery tools, the expansion of TourRadar Moments, and enhanced community features, including the $1m RISE Partner Fund, that bring social commerce to life across the platform. Learn more at tourradar.com/release/fall-2025.
Over the past six months, TourRadar has focused on building the foundations for the next evolution of organized travel, connecting UGC, community, and discovery to make multi-day tours more personal, social, and trusted. The Fall Release brings this vision together, allowing travelers to discover and book adventures through real experiences shared by real people.
At the center of the release is TourRadar Moments, a community-driven feature within the TourRadar mobile app that showcases rawthentic videos and photos captured by travelers on organized adventures around the world. This UGC is being rolled out across the platform, giving travelers a genuine look at what each adventure is actually like. Moments are linked directly to bookable tours, closing the gap between inspiration and booking.
Fresh insights from Expedia Group show that travelers respond most strongly to first-person video and UGC, which build more trust than polished brand content. TourRadar Moments taps directly into that shift, enabling travelers to share authentic videos that inspire others to book with confidence.
“Travelers want to see the real thing,” said Travis Pittman, CEO and Co-Founder of TourRadar. “Moments are captured by travelers, not marketing teams, and that’s what makes them powerful. People connect with what’s real, building trust and drives the kind of inspiration that turns into bookings.”
The Fall Release also includes RISE, TourRadar’s $1m Partner Fund, which rewards creators, agents, and travelers, known as Ambassadors, for sharing the kinds of experiences that drive bookings and inspire others to explore. Ambassadors can earn commission, travel credits, and free trips by posting Moments, sharing links to recommended tours, and helping others discover adventures they love.
Beyond Moments and RISE, the release introduces a series of updates that enhance how travelers engage with organized adventures:
→ AI Travel Discovery: TourRadar’s CustomGPT brings personalized trip recommendations into ChatGPT, while the new Instagram Trip Recommender lets travelers get tailor-made tour ideas by sending TourRadar a reel they love in a DM.
→ Community Forum: A new space for travelers, creators, and advisors to connect, share insights, and discuss everything related to organized adventures.
→ No-Surprise Pricing: A transparent pricing system that helps travelers find the best deal from search to checkout. Together, these updates position TourRadar at the forefront of a movement toward AI discovery, social commerce, and rawthentic storytelling, reshaping how travelers are inspired, connect, and book organized adventures.
About TourRadar
TourRadar is an Organized Adventure Platform connecting travelers and 30,000+ travel agents, ambassadors and affiliates with 2,500+ operators, offering 50,000+ adventures across 160+ countries.
Over the past six months, TourRadar has focused on building the foundations for the next evolution of organized travel, connecting UGC, community, and discovery to make multi-day tours more personal, social, and trusted. The Fall Release brings this vision together, allowing travelers to discover and book adventures through real experiences shared by real people.
At the center of the release is TourRadar Moments, a community-driven feature within the TourRadar mobile app that showcases rawthentic videos and photos captured by travelers on organized adventures around the world. This UGC is being rolled out across the platform, giving travelers a genuine look at what each adventure is actually like. Moments are linked directly to bookable tours, closing the gap between inspiration and booking.
Fresh insights from Expedia Group show that travelers respond most strongly to first-person video and UGC, which build more trust than polished brand content. TourRadar Moments taps directly into that shift, enabling travelers to share authentic videos that inspire others to book with confidence.
“Travelers want to see the real thing,” said Travis Pittman, CEO and Co-Founder of TourRadar. “Moments are captured by travelers, not marketing teams, and that’s what makes them powerful. People connect with what’s real, building trust and drives the kind of inspiration that turns into bookings.”
The Fall Release also includes RISE, TourRadar’s $1m Partner Fund, which rewards creators, agents, and travelers, known as Ambassadors, for sharing the kinds of experiences that drive bookings and inspire others to explore. Ambassadors can earn commission, travel credits, and free trips by posting Moments, sharing links to recommended tours, and helping others discover adventures they love.
Beyond Moments and RISE, the release introduces a series of updates that enhance how travelers engage with organized adventures:
→ AI Travel Discovery: TourRadar’s CustomGPT brings personalized trip recommendations into ChatGPT, while the new Instagram Trip Recommender lets travelers get tailor-made tour ideas by sending TourRadar a reel they love in a DM.
→ Community Forum: A new space for travelers, creators, and advisors to connect, share insights, and discuss everything related to organized adventures.
→ No-Surprise Pricing: A transparent pricing system that helps travelers find the best deal from search to checkout. Together, these updates position TourRadar at the forefront of a movement toward AI discovery, social commerce, and rawthentic storytelling, reshaping how travelers are inspired, connect, and book organized adventures.
About TourRadar
TourRadar is an Organized Adventure Platform connecting travelers and 30,000+ travel agents, ambassadors and affiliates with 2,500+ operators, offering 50,000+ adventures across 160+ countries.