From Lisbon With Insight: Adventure Together On the Road Lands in Portugal
Lisbon, Portugal – May 10, 2025 — TourRadar, the world’s leading platform for organized adventures, brought its international event series Adventure Together On the Road to Lisbon on May 9, hosting a vibrant gathering of tour operators, DMCs, travel agents, creators, affiliates, and media professionals from across Portugal and beyond.
Held in the heart of Lisbon, the Portugal edition of the roadshow welcomed industry professionals eager to connect, collaborate, and exchange ideas that will shape the future of adventure travel. Attendees traveled from across the country and even from neighboring Spain for an evening filled with actionable insights, thoughtful conversations, and a shared vision for the future of organized adventures.
“We’re not here for small talk,” said Raffaele Murgia, TourRadar’s Marketing & Community Manager. “We’re here for big ideas, meaningful tools, and conversations that move our industry forward.”
Tackling the Challenges of a Crowded Market
A key theme of the evening was the importance of helping tours stand out in a marketplace where many look and feel the same. TourRadar emphasized the role of storytelling, strong guide profiles, and targeted marketing to help operators move beyond price-driven competition and highlight the unique value of their adventures.
The Power of Analytics in Driving Growth
Another standout topic was the rising importance of data-driven decision-making. Attendees showed significant interest in using booking trend analytics, social media insights, and performance data to guide marketing strategies, shape content creation, and refine distribution approaches.
“Analytics aren’t just numbers—they’re decision tools,” Murgia explained. “Whether it’s optimizing for bookings or understanding audience behavior on social, the right data helps operators grow smarter and faster.”
A Community Built on Collaboration
The Portugal event also spotlighted TourRadar’s growing Ambassador and Affiliate Programs, which empower creators, agents, and travel storytellers to reach new audiences and generate revenue while sharing their passion for travel.
Many attendees expressed appreciation for the open and collaborative format of the evening, with conversations stretching long past the formal close. The sense of gratitude and warmth from the Portuguese travel community was unmistakable.
“There was a deep sense of kindness and curiosity in the room,” said Murgia. “It’s a reminder that this industry is not just global—it’s personal.”
About Adventure Together On the Road
Originally launched in Vienna, TourRadar’s Adventure Together has become the leading community-focused event for the organized adventure travel industry. The On the Road edition takes this initiative around the world, meeting partners where the adventures actually happen—from Egypt and Ecuador to Australia, Canada, and now Portugal.
The next stops for Adventure Together On the Road include Sri Lanka, India, Scotland and Irleand, with each event continuing TourRadar’s mission to make adventure tourism accessible to all, foster meaningful partnerships, and shape a more connected future for the industry.
Held in the heart of Lisbon, the Portugal edition of the roadshow welcomed industry professionals eager to connect, collaborate, and exchange ideas that will shape the future of adventure travel. Attendees traveled from across the country and even from neighboring Spain for an evening filled with actionable insights, thoughtful conversations, and a shared vision for the future of organized adventures.
“We’re not here for small talk,” said Raffaele Murgia, TourRadar’s Marketing & Community Manager. “We’re here for big ideas, meaningful tools, and conversations that move our industry forward.”
Tackling the Challenges of a Crowded Market
A key theme of the evening was the importance of helping tours stand out in a marketplace where many look and feel the same. TourRadar emphasized the role of storytelling, strong guide profiles, and targeted marketing to help operators move beyond price-driven competition and highlight the unique value of their adventures.
The Power of Analytics in Driving Growth
Another standout topic was the rising importance of data-driven decision-making. Attendees showed significant interest in using booking trend analytics, social media insights, and performance data to guide marketing strategies, shape content creation, and refine distribution approaches.
“Analytics aren’t just numbers—they’re decision tools,” Murgia explained. “Whether it’s optimizing for bookings or understanding audience behavior on social, the right data helps operators grow smarter and faster.”
A Community Built on Collaboration
The Portugal event also spotlighted TourRadar’s growing Ambassador and Affiliate Programs, which empower creators, agents, and travel storytellers to reach new audiences and generate revenue while sharing their passion for travel.
Many attendees expressed appreciation for the open and collaborative format of the evening, with conversations stretching long past the formal close. The sense of gratitude and warmth from the Portuguese travel community was unmistakable.
“There was a deep sense of kindness and curiosity in the room,” said Murgia. “It’s a reminder that this industry is not just global—it’s personal.”
About Adventure Together On the Road
Originally launched in Vienna, TourRadar’s Adventure Together has become the leading community-focused event for the organized adventure travel industry. The On the Road edition takes this initiative around the world, meeting partners where the adventures actually happen—from Egypt and Ecuador to Australia, Canada, and now Portugal.
The next stops for Adventure Together On the Road include Sri Lanka, India, Scotland and Irleand, with each event continuing TourRadar’s mission to make adventure tourism accessible to all, foster meaningful partnerships, and shape a more connected future for the industry.
