San José, Costa Rica — June 6, 2025 — TourRadar’s global Adventure Together On the Road series made its latest stop in San José, bringing together tour operators, DMCs, agents, creators, affiliates, and journalists from across Costa Rica and Central America.

While the travel industry worldwide continues to evolve through technology and AI, one theme was clear throughout the day: in Costa Rica — like much of LATAM — in-person relationships remain at the heart of how business gets done.

The event featured honest conversations around growth, visibility, and traveler trends. Operators expressed strong interest in expanding offerings beyond Costa Rica’s most well-known destinations, eager to showcase new regions and experiences to a global audience. TUI, among others, highlighted upcoming new itineraries in under-explored parts of the country.

Though AI is on everyone’s radar, most local operators shared that their use of tools like ChatGPT remains limited. Many expressed appreciation for TourRadar’s data-driven features and third-party integrations that make advanced technology more accessible as they continue to focus on building trust with travelers and partners.

“As always, we were reminded why organized adventures are built on relationships,” said Aizaz Sheick, Head of Brand, Content & Community at TourRadar. “Technology can scale operations, but it’s these face-to-face conversations that spark real growth.”

Costa Rica’s vibrant operators, passionate travel professionals, and commitment to personal connection reflect exactly why Adventure Together On the Road continues to expand globally. More than just business—it’s about creating shared moments that inspire the future of travel.